Giving Executive Roundtable Talk On Organizational Blogging For Social Entrepreneurs And Non-Profits
Comments: 2
I've been invited to give an executive roundtable talk (30 minutes plus 10 for Q&A) at the Crescent in Dallas about organizational blogging and blogging communities for social entrepreneurs and non-profits. I may eventually leverage some of this stuff for a more extensive mini-course or seminar in business school settings. The audience is unlikely to know much about blogging. Here's my rough thoughts on title and outline so far:
- Title - "An Introduction to Organizational Blogging and Blogging Communities for Social Entrepreneurs and Non-Profits"
- Outline
- What's the opportunity?
- What's the technology and medium about?
- Blogs
- Blog communities
- Pertinent technologies surrounding blogs (pseudo-stack)
- Macroeconomic dynamics
- Musings on challenges in social entrepreneurship and non-profit settings
- How real social entrepreneurs are using blogging
- How barriers can be overcome using blogging
- Q&A, open discussion, & potential opportunities
Thoughts and feedback? Note that I eventually plan to post this presentation for others to benefit from.
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biren
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on June 22, 2005 at 6:24 PM
Steve, I would love to see what you have to say about #s 4,5 (how social entrepreneurs are using blogs) and barriers.
One of the troubles I am facing is how to get over the hump of "technology - must be hard." Many of my collaborators in medicine who have great ideas, shy away from technology. Some complain of time issues (it is valid), others talk about how it is hard to figure it out. It is one of those things about "have's and have-not" Many of those afraid of technology have not moved past email/surfing. They readily use databases to search but putting someone on the web is a hurdle.
I am trying to figure out how to get more involvement.
Biren
My answers to #4 and #5 probably will not address the troubles you are encountering. In my most recent post, I outline an overall structure that is important to think about.
Comment modified)
At a micro-level, however, you will have a few factors working against you. #1 I have mentioned before. You are in a distributed environment where you do not have as much organizational control. #2 is that physicians and doctors tend not to be technology adopters when it comes to computers. This comes from some of my experiences related to automating medical transcription flows, working on electronic prescribing, etc.
If your doctors are working with email, you may want to consider setting up email blogging for them. This would be a way for them to diary or share their thoughts without forcibly sending email to everyone.
But backing up a bit, I'm not one to advocate a hammer to solve every type of problem. You need to step back a bit and figure out what drives people. You may also need to apply some concepts of self-selection. Pick contacts that will get you early wins and work through the bugs. Once you get the early adopters on, perhaps you can find out a way to hook the early majority and late adopters.
