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Sharing My Presentation On Introducing Blogging To Social Entrepreneurs and Non-Profits

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Thanks to Mark Lewis for inviting me to talk at the Crescent on organizational blogging for social entrepreneurs and non-profits. Attached is the presentation in Powerpoint format and PDF format. Only the Powerpoint format (when viewed in slide show mode) will enable the reader to follow the hyperlinks to the web (for the full-blown article or blog post).

I get a real charge out educating folks and touching people's lives. I also get a charge out of thinking about non-profits (esp. having served in the past on the board as a financial offcer for a non-profit in the child care space). While I'm sure my boss (Stefan) deep down wants me to sell stuff , I'm at a point in my career where I'm focused on helping people and leaving the next-level of a legacy. Stefan can fire me when I don't meet my numbers and operating goals though.

Note that this was version 1.0 of the presentation, and I'm hoping to adapt it to other contexts and speaking venues. Some key things I realize that I need to do:
  • Since most of my audience was unfamiliar with blogs, I need to introduce what they are a bit faster as opposed to plugging the hype first
  • People seemed to really respond to my personal experiences in blogging from August 2004 to present, and how I achieved three international deals through online networking and blogging
  • People seemed to resonate with stories about Robert Scoble and local blogger Mark Cuban - need to figure out how to incorporate these stories into the talk better
  • I probably could benefit by showing people the backend effort require to accomplish blogging
  • Some of the slides were a bit too repetitive on the benefits of blogging after I had discussed the case studies in more detail
  • Really need to think about how to bridge the lack of technology knowledge in the non-profit space with the requirements of blogging (regardless of how low the barriers may be)
  • May want to think about how to introduce people to blogs at a reader-level a bit better (e.g., whice blogs are worthwhile to read)
  • The slide on the technologies surrounding blogs was probably too overwhelming
  • Could do a better job in relating the technologies surrounding blogs to both the benefits and the minimum and increasing levels of sophistication required to start blogging
  • May also do a better job at highlighting why blog communities are not necessarily just a non-profit consideration but also a for-profit consideration - my personal interests just happen to be in the non-profit space right now.
I am committed to helping the group increase their level of knowledge of blogging and/or potential uses in their particular sector. I am also willing to help more generally in certain non-profit endeavors independent of blogging, provided that I can find a way to contribute in a way that complements with my other efforts. For anyone that is interested, I can help introduce them to blogging communities, blogs in a particular area of interest for them, church blogging, newsreaders (so you can efficiently read 1000+ blogs a day like Scoble), or other items I talked about.

Steve Shu

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Mark Lewis (Homepage) on July 1, 2005 at 12:09 AM
Steve did a great job of making the blog a lot clearer and especially with helping me understand how this technology can be used in my endeavor. I'm trying to keep the organization on the leading edge of communications technologies with respect to collaboration, shared intelligence, etc...and I think we'll wind up going in this direction as we gain capacity.
Mark Lewis
Executive Director
Strategic Business Intelligence Group

   

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