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Thanks to Mark Lewis for inviting me to talk at the Crescent on
organizational blogging for social entrepreneurs and non-profits.
Attached is the presentation in Powerpoint format and PDF format.
Only the Powerpoint format (when viewed in slide show mode) will enable
the reader to follow the hyperlinks to the web (for the full-blown
article or blog post).
I get a real charge out educating folks
and touching people's lives. I also get a charge out of thinking about
non-profits (esp. having served in the past on the board as a financial
offcer for a non-profit in the child care space). While I'm sure my
boss (Stefan) deep down wants me to sell stuff ,
I'm at a point in my career where I'm focused on helping people and
leaving the next-level of a legacy. Stefan can fire me when I don't
meet my numbers and operating goals though.
Note that this was
version 1.0 of the presentation, and I'm hoping to adapt it to other
contexts and speaking venues. Some key things I realize that I need to
do:
- Since most of my audience was unfamiliar with blogs, I need to
introduce what they are a bit faster as opposed to plugging the hype
first
- People seemed to really respond to my personal experiences
in blogging from August 2004 to present, and how I achieved three
international deals through online networking and blogging
- People seemed to resonate with stories about Robert Scoble
and local blogger Mark Cuban - need to figure out how to incorporate
these stories into the talk better
- I probably could benefit by showing people the backend effort require to accomplish blogging
- Some of the slides were a bit too repetitive on the benefits of blogging after I had discussed the case studies in more detail
- Really need to think about how to bridge the lack of
technology knowledge in the non-profit space with the requirements of
blogging (regardless of how low the barriers may be)
- May want to think about how to introduce people to blogs at
a reader-level a bit better (e.g., whice blogs are worthwhile to read)
- The slide on the technologies surrounding blogs was probably too overwhelming
- Could do a better job in relating the technologies surrounding
blogs to both the benefits and the minimum and increasing levels of
sophistication required to start blogging
- May also do a better job at highlighting why blog
communities are not necessarily just a non-profit consideration but
also a for-profit consideration - my personal interests just happen to
be in the non-profit space right now.
I am committed
to helping the group increase their level of knowledge of blogging
and/or potential uses in their particular sector. I am also willing to
help more generally in certain non-profit endeavors independent of
blogging, provided that I can find a way to contribute in a way that
complements with my other efforts. For anyone that is interested, I can
help introduce them to blogging communities, blogs in a particular area
of interest for them, church blogging, newsreaders (so you can
efficiently read 1000+ blogs a day like Scoble), or other items I
talked about.
Steve Shu
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