Michael Stein recently shared some of his thoughts on resistance to
blogging in not-for-profit environments (source in comments section here):
I have met a lot of resistance when I encourage my not-for-profit
clients to blog. I think one aspect of that resistance is that a
relatively small number of people enjoy writing and do it easily. I
think that "blogging evangelism" needs to include a component that
demystifies writing as a skill and provides resources to make new
bloggers feel competent about their writing.
I
thinks Michael's right on here. He also has a lot of good information
on non-profit stuff at his site. One post that caught my eye was a post
here that addresses non-profit bloggers and creating content.
I also resonate with Michael's comment about the need for "blogging
evangelism" within a non-profit organization. For example, even though
21Publish is deeply rooted in the core blogging platforms for Amnesty
International US and Amnesty International Germany, significant ongoing
evangelism is needed. Stefan recently posted a presentation he gave to
a broader audience of Amnesty International webmasters here.
This presentation is an example of the ongoing evangelism that is
required to get the various Amnesty organizations blogging successfully.
So I encourage folks interested in the non-profit space to continue
to double team on getting those non-profits to blog. That goes for you
too, Future MBA Girl (a blogger for two years now making a move to go to a management consulting firm focusing on the non-profit sector). People with your background can add value to non-profit endeavors while also increasing the number of management consultant bloggers out there.