Media Companies

User-generated content plays an ever-increasing role in the strategies of media companies. It is a great way to build loyalty, get fresh and authentic content, and increase traffic.

On display:

  • BusinessWeek MBA Blogs
    The MBA blog community run by BusinessWeek Online gathers the voices and opinions of MBA students from all over the world. It is a great fit for the B-Schools section of BusinessWeek Online to tighten relationships within the MBA-community. The blog community runs on a 21Publish platform and, though hosted by 21Publish, is fully integrated into BusinessWeek’s website.
  • Zoo Weekly
    Zoo is a leading British men's magazine. Zoo's current website runs on a 21Publish blogging platform. User-generated content represents the main part of the website's content. It allows Zoo's readers to upload photos, videos, and text, as well as communicate amongst each other.