Earlier this year, 21Publish released a whitepaper on corporate blog intranets (PDF file). The paper may have been a little before its time, but then I posted an update here, which indicated that I was starting to see trench-level activity in the corporate intranet space.
Today, 21Publish is releasing a whitepaper (PDF file) that I authored on corporate group blogging. Stefan has more to say about the topic of corporate group blogging here.
Like my prior presentation on blogging for non-profits (Powerpoint format and PDF format), the new corporate group blogging whitepaper is intended to be an introduction to those wanting to learn more about group blogging. For this paper, I've set the discussion context around a customer loyalty framework, which has some different effects in a group blog versus an individual blog context.
Given the recent survey by PR Week and Burson-Marsteller, I hope that people find the 21Publish whitepaper and presentation resources timely. The PR Week article reports two good stats that managers should be aware of:
- About 59 percent of CEOs surveyed said they find Web logs, or blogs, useful for internal communications, while 47 percent see them as tools for communication with external audiences ...
- About 18 percent ... say they plan to host a company blog over the next two years.
Technorati Tags: groupblog, blog, blogging, corporateblogging
