Steve Shu's 21Publish Blog

Here's a study that yielded results of 59 percent of CEOs finding internal blogging tools useful for internal communications. From the article:

I am actually a little suprised that the percentage is so high in terms of number of CEOs finding (intranet) blogs useful. I don't think that 59 percent of the population knows what blogs are,  let alone that they can be used within corporations. There must have been a percentage of CEOs that didn't know what a blog was. If that is the case, it seems like it would mean that much higher percentage of those that knew what blogs were about thought they were useful.

In any case, I agree that blogs can be a useful communications tool within companies. I just wonder if I am understanding the statistics right and whether there may be some selection bias.